Serbian tennis star Novak Djokovic has been announced as the latest ambassador for Swiss luxury watch company Hublot, following in the footsteps of fellow sportsmen including Pelé, Usain Bolt, and Kylian Mbappé, and is set to work with the brand to create a performance watch that can be worn during tennis matches.

The current world number one commented 'As an athlete driven by the ambition to make history in tennis, I am particularly proud of the opportunity to join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends like Pelé or Usain Bolt. With Hublot, we still have so much to win, together!'.